VICI Aveda Institute Window Mural

The VICI Aveda Institute in Madison, located in the heart of the UW Campus, needed to cover these windows for construction purposes.  The challenge was to create directional signage & promote themselves.  We worked together to develop an “Epic” concept that resulted in a eye-catching window mural that generated a lot of awareness of their institute.  People know exactly where VICI is located now and when they get to the building they know exactly where to enroll as a student or get the latest hairstyle.